Privacy policy

Effective September 29, 2026

MapleCompare is operated by 1001343081 ONTARIO INC. This policy explains how we handle information submitted through our website, quote-request tools and optional interest forms.

Information we collect

When you request a life-insurance match, we collect the information you provide, which may include your name, contact details, age or date of birth, province, postal code, coverage preferences and tobacco-use answers. Our forms may also record your IP address, browser information, referral or campaign identifiers and a record of the consent displayed when you submit.

If you complete our optional interest form, we collect your selected interests, which choices were shown, any timing or comments you provide, and your email-update preference. Please do not include medical records, payment details, account numbers or government identification in the comments.

How we use information

We use quote-request information to process your request and connect you with an insurance provider or partner. We use interest-form answers to understand demand, decide which services to develop, improve our communications and send relevant updates where we have permission to do so.

Submitting the interest form does not request a new quote and does not authorize us to sell or send those answers to a new service provider. If you later request a new introduction, we will explain the proposed sharing and ask for the relevant permission at that time.

Service providers and referrals

We use service providers for hosting, customer records, email delivery, lead routing, consent records and campaign measurement. These may include Namecheap, GoHighLevel, LeadProsper, LeadsHook, TrustedForm, Meta and RedTrack, depending on the form and campaign. They process the information needed to support those functions. Insurance providers receive the details needed to respond to your quote request under the permission presented with that request. We may receive compensation for referrals.

Some service providers may process information outside Canada, where it may be subject to the laws of the country in which it is processed.

Cookies and campaign measurement

Our advertising funnels may use cookies, pixels and similar tools to understand which advertisements lead to requests, record attribution and support consent verification. The interest form also uses temporary browser storage to keep its personal link available during your visit. Browser settings may allow you to restrict cookies or clear stored data.

Your choices

Optional interests, comments and email-update choices are voluntary. You can unsubscribe from promotional emails using the link in an email or by contacting us. Your email-update choice helps guide future messages and is recorded separately from existing consent. You can contact us to request access to or correction of your information, withdraw consent, or ask about deletion. We will explain any records we must retain for legal or operational reasons.

Retention and protection

We retain information as needed for the purposes described here, to maintain consent and business records, and to meet applicable obligations. Access is restricted to people and service providers who need it for their work. No method of internet transmission or storage is completely secure.

Contact

For privacy questions or requests, email info@hotinsuranceleads.com or write to:

Changes

We may update this policy as our services change. The effective date above identifies the current version. We will seek additional consent when required for a new use or disclosure.